Session Information
DMA09 Conference & Exhibition
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S11: Increase Response Amid Shrinking Budgets: A Multichannel Success Story
Track
:
Mulitchannel Strategies
Program Code:
1120
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 7A
CONTACT PERSON
:
Rose Cahill, VP/Director of Marketing, Savings Bank Life Insurance
PRIMARY SPEAKER
:
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:
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Description
Tough times demand that companies get the most from every marketing dollar. Learn how Savings Bank Life Insurance used advanced multichannel targeting to market smarter and cheaper. Dont miss how SBLI took control of its marketing processes and multichannel campaigns decreasing its direct mail budget while increasing response!
LEARNER OUTCOMES:
- Integrate direct mail, email and call centers with less staff/budget.
- Learn how prospect modeling improves results & database effectiveness.
- Learn how to use analytical tools to micro-target.
Audio Synchronized to PowerPoint
(Code: 1120)
This session is a part of:
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