Session Information
DMA09 Conference & Exhibition
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S16: Enterprise DbM - Why Marketers Need to Get Their Eyes Up!
Track
:
Database and Analytics
Program Code:
930
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 10
CONTACT PERSON
:
Kathryn Conway, Manager, Public Relations, Merkle Inc.
PRIMARY SPEAKER
:
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about each speaker.
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SPEAKER
:
Dave Frankland, Principal Analyst, Forrester Research
Description
This session will present key findings from an independent research study conducted by Merkle and Forrester Research, designed to understand the benefits and evolution of how the Fortune 1000 leverage consumer insight and database marketing strategies. The session will also illustrate the growing importance of database marketing to CMOs.
LEARNER OUTCOMES:
- Discover best practices and key trends associated with improving ROI
- Learn about key DbM strategies by industry
- Understand key challenges and opportunities facing marketing executive
Audio Synchronized to PowerPoint
(Code: 930)
This session is a part of:
Handout Online
