Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S20: The New DRTV Frontier-How to do Successful Hispanic DRTV
Track
:
Mulitchannel Strategies
Program Code:
970
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 25 AB - Upper East Level
CONTACT PERSON
:
Rick Sangerman, SVP, A. Eicoff & Company
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Mary Beth Irwin-Azpiazu, Hispanic Marketing Director, Sylmark
Description
How to successfully tap into the fastest growing segment of DRTV.. HIspanic.. Session wil cover Creative, Media, Telemarketing and a fresh look at the market itself. HOw to properly do translations, test and expand DRTV media and fidnd and develop the right telemarkeitng resources These keys will lead to success!
LEARNER OUTCOMES:
- Info on developing creative. Translations,spot length targeting.
- Key media approach.. station, rate structures, testing rollout
- Telemarketing and backend nuances. What the phone service must have.
Audio Synchronized to PowerPoint
(Code: 970)
This session is a part of:
Handout Online
