Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S15: Direct To Youth: Direct Marketing to Exploding Multicultural Youth Pop
Track
:
Leveraging New Media
Program Code:
920
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 9
CONTACT PERSON
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Adeliz Vicens, Senior Marketing Manager, AT&T
Description
Focus on the key Hispanic and multi-cultural youth insights in terms of attitudes and behavior, the new direct interception landscape you must learn when marketing to them, and the accompanying success metrics for building a true Youth Direct Marketing Program
LEARNER OUTCOMES:
- 10 truths about reaching diverse youth you must know for success
- Success means? 3 examples of whos getting it right, and how
- The landscape of youth: where to find them, how to intercept them
Audio Synchronized to PowerPoint
(Code: 920)
This session is a part of:
Handout Online
