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Session Information
DMA09 Conference & Exhibition
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S15: Widgets 2.0: Leverage User-Generated Content
Track : Leveraging New Media
Program Code: 690
Date: Tuesday, October 20, 2009
Time: 11:15 AM to 12:15 PM  EST
Location: SD Convention Center - 9
PRIMARY SPEAKER :
 Josh Perlstein, President, Response Media
SPEAKER (S):
 Mitchel Ahern, Director, Product Management, OTOLabs
 Eric Lachter, Account Director, McCann WorldGroup
 Scott Spidell, Director of E-Commerce, Aegon USA
Sharyn Lewis, Program Manager, Disney
Description
Learn how user generated and distributed content via Widgets is engaging consumers while driving brnading and direct response. Panelists share insights on how consumer brands and content partners have developed successful widget campaigns, and the challenges of measuring their success.

Audio Synchronized to PowerPoint
(Code: 690)
  
This session is a part of:
DMA09 Conference & Exhibition Full Compilation (Includes Full Conference Set, Pre and Post Sessions)
DMA09 Conference & Exhibition Full Conference (October 19th, 20th & 21st)
DMA09 Conference & Exhibition Tuesday, October 20th Conference Sessions Only