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NCDM 2008 (National Center for Database Marketing) Session List
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Analytics & Modeling
 Customer Data Insights
 Database Marketing Strategies
 Intensive
 Interactive Marketing
 Technology for Today & Tomorrow
 

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Analytics & Modeling

Media Mix: Answering the $250,000,000 Question     
Conjoint Modeling: Beyond Traditional Applications     
Mass Exodus: The Move From Mass To Direct Marketing   
Subscription Partners: The Winning Strategy Behind the 2007 NCDM Platinum     
Are your budgets shrinking, but your goals increasing? How Multivariate Testing Can Help     
Challenge08: Which Participant Will Win the Battle to Optimize a Marketing Budget?     
Adding Structure to Your Models - Hierarchical Bayesian Methods     
Pipeline: Forecasts, Scorecards and Alerts     
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Customer Data Insights

FTC's Protecting Personal Information — Guide for Business     
CVS/Caremark: Connecting The Dots Between Customer Insight And Profitable Relationships (Handouts Only)     
Multichannel Convergence: The Consumer Battle of Online vs Offline     
Recession Proof Your Direct Marketing Plan     
Online Behavior -- The Missing Link to Understanding your Customers     
Carnival Cruises Along with the Power of Customer Analytics     
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Database Marketing Strategies

Keeping your Marketing Database Healthy     
World's Largest Financial Company Solution: Ten Times Work At 1/10th The Cost     
How Enterprise Decision Management (EDM) Capabilities Enable Customer Centric Organizations     
Marketing's New Imperative: Speaking to the Connected Customer     
Escaping Brand Marketing's Shadow: The Hunt for Incremental Direct Marketing Sales     
KPIs - Knowledge is Power; Application is Key     
Learn How to Achieve Double-Digit Response With Socially Responsible Multichannel Opt-In Marketing     
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Intensive

Primer on Database Marketing and Digital Channel Integration for Senior Marketers: Part I and II     
Insider Tips for Making Your Email Marketing Efforts More Effective - And Profitable     
Media Mix Optimization: Techniques And Best Practices   
Online + Offline Data: Managing the Customer Experience by Making the Connection     
Web Analytics: People, Planning, Process, and Platform (Handouts Only)     
The Marketing Dashboard: How To Get More Insight, Foresight, And Accountability From Your Marketing Investments     
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Interactive Marketing

Customizing Clicks: Using Customer Data for Optimized Campaigns     
Social Networking, Meet Database Marketing     
Social Outreach: How to Use and Track Blogs, Message Boards and Content for Promotion   
The Application of Segmentation Models to PPC Search Advertising     
How Today's Marketing Leaders Use Databases To Support Interactive Marketing     
Strategies for Maintaining Your List In The Face Of Attrition     
Recent Trends in Enterprise-Class Email Marketing Programs     
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Technology for Today & Tomorrow

Getting to 'Yes': Building Better Relationships Through Choice     
Data Quality Solutions Showdown: How Clean Is Your Data To Reach Its Fullest Potential?     
Build Your Own Data Warehouse and Make It Work     
Going Beyond Segmentation: Optimize To Maximize!     
Strategies of Global Multi-Channel Marketing     
Web Analytics Solutions Showdown: How Do You Measure Customer Engagement?     
Extending Closed-Loop Marketing to the Mobile Channel     
Solutions Showdown: Using Event Trigger Marketing in Campaign Management     
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