"As companies move from focusing on pushing products to managing customer relationships, their approach to data analytics has gone from one dimensional to multi-dimensional. This session will describe industry best practices and concepts on evolving from a single line of business "siloed" approach to achieving enterprise wide decision making at the customer level. It will cover methods to collaborate across business lines, as well as customer level analytics and segmentation strategies enabled by an enterprise approach to analytics and analytical architecture. Learn how adopting a customer centric approach leverages economies of skill and scale derived from analytical platforms.

Attendees will learn:
• To become a more collaborative organization to maximize customer value
• How adopting a customer centric approach leverages economies of skill and scale
• Transferable methodologies, techniques and best practices you can apply to your industry"