Session Information
NCDM 2008 (National Center for Database Marketing)
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KPIs - Knowledge is Power; Application is Key
Track
:
Database Marketing Strategies
Program Code:
80
Date:
Tuesday, December 9, 2008
Time:
11:15 AM to 12:30 PM
EST
Location:
Sanibel 1-2
SPEAKER
:
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about each speaker.
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about each speaker.
Description
"Staying ahead of the competition requires marketers to be in command of their strategy formulation and execution. Even more critical is measuring the impact of the execution. Your Key Performance Indicators (KPIs) are the measurement of success. Everyone is talking about them. But how do you use them to improve the success of your organization? Should you ""wait and see"" or take action? This session will show you examples of how organizations can bring their KPIs from ""numbers on a page"" to actionable or non-actionable insights.
You will learn:
• When more analysis is appropriate and when it is time to make changes
• To better identify when the right action is "just wait and see"
• Insight on the appropriateness and actionability of your KPIs"
You will learn:
• When more analysis is appropriate and when it is time to make changes
• To better identify when the right action is "just wait and see"
• Insight on the appropriateness and actionability of your KPIs"
Audio Synchronized to PowerPoint
(Code: 80)
This session is a part of: