"One of today's major challenges for marketers is to harness the power of the ever-expanding Web. But by using analytics to analyze every click an online visitor makes on a website is becoming a lucrative tool that can benefit marketers to better target their customers. Base on an individual's interest; see how Coremetrics uses LIVEprofiles to provide better customer relationship management with stronger customized cross-sell options and personalized marketing campaigns that result in higher conversion rates. Maintain customer loyalty by seeing the comprehensive picture of their behavior and be able to cater to their needs by offering a selection of products that is not based on their most recent purchase, but a lifetime of purchases, interest and intent.

You will:

● Learn the value of analyzing lifetime site behavior for better marketing attribution
● Understand how to measure marketing ROI based on complete picture of visitor behavior
● Gain insight into the importance of targeted cross-sell offerings"