"Are your email marketing efforts as profitable as you'd like them to be? If not, this fast-paced workshop is for you. Using real-world examples of good and bad email marketing, you'll learn:

• Why you need an email marketing strategy and a ten-step process for developing one
• The most effective methods for growing your own email list(s) and tactical advice on implementation
• How to use email layout, copy and design to improve your email performance without spending a lot of money
• Which elements of your email you should — and should not — be testing
• Where to find the quantitative metrics you should be paying attention to and how you can use them to guide your future email initiatives
• What's working now in email marketing, and how you can apply it to your own campaigns

Bring your email issues and questions; you'll leave this workshop with answers"