Session Information
NCDM 2008 (National Center for Database Marketing)
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Build Your Own Data Warehouse and Make It Work
Track : Technology for Today & Tomorrow
Program Code: 132
Date: Wednesday, December 10, 2008
Time: 1:45 PM to 3:00 PM  EST
Location: Sun Rooms 3-4
SPEAKER :
 Robert Miller, Manager of Finance & Financial Analysis, Sierra Trading Post
Description
"Data Warehousing is becoming more important to compete in the multi-channel world. Understanding how customers' actions impact profitability is paramount to success. Creating a Data Warehouse allows for improvements in customer experience through all distribution channels. Combining the necessary data across all areas of a business is no easy task. Find out how Sierra Trading Post was able to bring retail, catalog, email, web, and inventory into one system to improve decision making through improved analytics, modeling, and reporting across all channels.

-Understand the requirements and time needed to build a Data Warehouse
-How to develop your own Data Warehouse
-Learn the benefits of creating a Data Warehouse "


Audio Synchronized to PowerPoint
(Code: 132)
  
This session is a part of:
Handout Online
(Code: 132)
Regular Attendee:Free