NCDM 2008 (National Center for Database Marketing)
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Build Your Own Data Warehouse and Make It Work
Program Code:
132
Date:
Wednesday, December 10, 2008
Time:
1:45 PM to 3:00 PM
EST
SPEAKER
:
Robert Miller, Manager of Finance & Financial Analysis,
Sierra Trading Post
Robert Miller continues to revolutionize the analysis and reporting at Sierra Trading Post by providing new ways to utilize and analyze data. These changes come from his ability to direct the development of a constantly changing Data Warehouse, create and incorporate a daily catalog matchback, oversee and validate customer models, and establish a new reporting system. He has been with Sierra Trading Post since 2002 with a B.S. in Finance from the University of Wyoming.
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Description
"Data Warehousing is becoming more important to compete in the multi-channel world. Understanding how customers' actions impact profitability is paramount to success. Creating a Data Warehouse allows for improvements in customer experience through all distribution channels. Combining the necessary data across all areas of a business is no easy task. Find out how Sierra Trading Post was able to bring retail, catalog, email, web, and inventory into one system to improve decision making through improved analytics, modeling, and reporting across all channels.
-Understand the requirements and time needed to build a Data Warehouse
-How to develop your own Data Warehouse
-Learn the benefits of creating a Data Warehouse "