"Learn how to put the customer in the driver's seat and increase response rates! This session will show attendees how to use the 3-step multichannel opt-in marketing process to engage customers and prospects to self-profile their message, offer and media preferences. This uniquely powerful database information can be used responsibly to generate consistent double-digit response rates. Hear how the 3-step process helped growth companies such as AmieStreet.com and HMS National achieve 10x increases in response, and how giants like Microsoft attained opt-in rates of 40% or more.
You will:
� Learn how to populate a database with unique, accurate self-profiled opt-in preference information
� Hear real world case studies of 3 companies
� Receive a 14-step checklist for socially responsible multichannel opt-in marketing success"