"Ever wondered how to send the right response to the right person at the right time? Using today's campaign management solutions with event triggered marketing functionality - its all is a day's work --- well, sort of. The solution tool allows the marketer to respond to different customers/ prospects with different creative and offers based on how the individual initially reacted to the first offer.

This session will compare three campaign management solutions available today that can support event trigger marketing campaigns. Whether through offline or online channel, these solutions can help you create custom responses that will increase retention and sales. Don't miss the opportunity to see how when given identical event triggered marketing requirements, these campaign management vendors perform differently. At the end of the session, YOU will determine which competitor has the best outcome to meet your needs!"