"As a smart marketer, you work hard to get customers' email addresses. But did you know that 50 million people will change their email addresses this year? It's time to develop solutions that will combat list attrition. This session will reveal factors that are degrading your email list and study the successful recovery methods utilized by Upromise and other leading companies. Learn the difference between list quality and quantity, how failed recovery techniques can teach valuable lessons, and the factors you want to consider when implementing any recovery efforts.

Attendees will:
• Understand the primary causes of email list attrition
• Hear the strategies Upromise used to recover customers and see data on effectiveness
• Learn five critical, actionable steps to make any retention project a success"