NCDM 2008 (National Center for Database Marketing)
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Pipeline: Forecasts, Scorecards and Alerts
Program Code:
93
Date:
Tuesday, December 9, 2008
Time:
3:45 PM to 5:00 PM
EST
MODERATOR
:
Devyani Sadh, Ph.D., CEO and Founder, Data Square
SPEAKER
:
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about each speaker.
Dr. Hermiz is Manager, Analytic Consulting with IBM's Market Intelligence Center of Excellence. He has three decades experience in information technology, analytic methods and consulting. He holds a Ph.D. in Applied Mathematics from the University of Maryland, College Park and a MBA from the University of Rhode Island.
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Description
"Can your business benefit from deeper insights into the sales lead pipeline? How accurate are your projections by product category? Hear about a solution with synergistic tactical and strategic components. The tactical application enables static and dynamic lead prioritization of the open pipeline by building forecasting models. The strategic component includes an Early Warning System to identify potential issues by monitoring the overall health of the pipeline over time and enabling forward-looking, directional insights into deviations from current to prior time periods, and projected pipeline metrics that could be used to proactively steer the business to success.
You will understand:
• How to project pipeline performance by building static and dynamic forecasting models for lead prioritization
• How to develop an Early Warning system to monitor pipeline health and take timely action
• How to apply the strategic and tactical components in tandem to optimize pipeline performance"