"Carnival Cruise Lines will discuss how to leverage customer knowledge and insight to create and execute customer-focused, integrated, direct marketing campaigns. As cruise companies increase the number of berths available, marketing campaigns that build brand preference are crucial. Carnival Cruise Lines works to achieve this through highly targeted consumer communications. The first step on this journey is to build a complete view of customers through predictive modeling and analytics. The next step uses this understanding to segment customers, targeting these customers with the appropriate communications.

Attendees will learn:
• To build and leverage customer insight to improve profits
• Best practices for customer segmentation
• How effective marketing campaigns can provide increased ROI"