Many organizations spend millions of dollars in branded media campaigns to drive consumers to purchase their products. Direct marketing often takes the back-seat in a branded media strategy especially when marketers have to justify direct marketing as a viable acquisition channel. Attendees will learn strategies on how to identify key differentiating factors to target and acquire incremental sales through direct marketing channels and walk-away with effective solutions to measure true marketing performance using innovative test and control methodologies. Also hear how LendingTree was able to measure and demonstrate the real impact of their direct marketing programs to overcome the barriers and gain crucial benefits.

Learn how to:
• Target cautious consumers less likely to buy products without pro-active marketing
• Limit marketing spend on consumers who will buy naturally without marketing influence.
• Maximize marketing ROI by targeting incremental customers.