"In today's digital world, email plays a key role in every business' communication matrix. However, you're always confronting the same questions: "When is the best time to email my customers?" "How often do I mail relative to similar companies?" "When do customers start to tune out of the communication stream?" Find out the answers to these questions and benchmark your email marketing programs against enterprise class email marketing programs from Fortune 500 companies. Whether you're a B2B or B2C marketer, you'll walk away with valuable tips.

You will be able to:
• Benchmark your email marketing programs against large Fortune 500 email marketers
• Learn the difference between implicit and explicit churn
• Understand challenges and best practices of enterprise class email marketers by industry"