"During this intensive we will take a broad look at the key elements that make for successful implementation, use, and management of Web analytics platforms. This workshop will put Web analytics into context for small, medium, and large scale businesses that maintain active digital sales and marketing channels. Uncover the 4 main components of successfully utilizing Web analytics within an organization: People, Planning, Process, and Platform.

At the end you'll walk away with the answers to these questions:

* Does my company, brand, site really need Web Analytics?
* How much does it cost and what can I expect in return?
* Okay it's installed, why is it not working? (Or also known as ""Lets switch to another platform"")
* Who should access the system and those that should never have to?
* There's Gold in the data, but what does it mean?
* What is the future of Web analytics?"