"Every marketer wants a holistic view of their customers, but in this digital era, it's a hard to distinguish what data is useful and what isn't. Every day customers provide invaluable information about themselves through their daily activities on your website. But modern web analytics solutions provide little or no insight into discrete customer behaviors. Find out how to integrate online and offline customer data to create more compelling customer interactions. Through this session, improve your average order values, conversion rates and customer retention through the understanding of customer interests and really connect to them.

Attendees will learn:
• How to integrate online and offline customer data
• How to apply integrated customer data to create more impacting customer interactions
• About products and technologies available to make data integration a reality"