DMA Home
Learning Center Home
Meetings
My Account
Contact Us
Help
Search
Log-in / Create Account
DM Days 2009 Conference & Expo
Session List
Click
here
to search this conference.
Display sessions grouped by:
Track
Session Code
Speaker
Date
Track
:
Conference Set
June 16, 2009
June 17, 2009
June 18, 2009
Conference Set
CON Full Conference Content Online Access
DY1 Individual Full Day Online Access - June 16, 2009
DY2 Individual Full Day Online Access - June 17, 2009
DY3 Individual Full Day Online Access - June 18, 2009
Back to Top
June 16, 2009
010 Mapping a Course Forward: Economic Challenges, Trends, and Success Strategies (Advanced)
020 The Multi Channel Approach: How Marketing Powerhouses are Engaging Customers Beyond the Initial Sale
030 Digital Media, the New Face of Sales and Promotions
050 What''s in a Brand?
100 Creating Interactive Conversations
110 Dupont's Efforts to Make Sense of Social Media
120 Beauty and Brains: How to Maximize Your Email Creative Experience and Program Performance
130 Green Marketing, Branding and Your ROI
150 How GM Uses Multi-channel Capabilities to Drive Relationships
160 How Email Lead Incubation Closes Sales
170 50 creative ideas in 50 minutes
180 Brand Building in a Digital World
Back to Top
June 17, 2009
190 What the Regulatory Tea Leaves Should be Telling You About How to Grow Your Business in the Next 12-24 Months
200 Leading Brands Partner to Increase Sales, Acquire New Customers & Retain Existing Customers
210 Online Marketing Mashups- Using Email with Web 2.0 Channels
220 An Insider''s Guide to Winning an ECHO Award
240 Keynote Address
250 Strategic Implications of Shifting to an Opt-In Process
260 Microsoft Case Study: How Multivariate Testing Led to a 40% Savings in SEM Spending
270 Connecting Consumers from Mobile to Desktop to Facebook and Beyond
280 How a Creative ECHO-Winning Campaign Delivered Great ROI
290 The Xerox Global Brand Campaign: Integration + Consistency = Value
300 37 Ways to Raise Response Rates in a Melt-Down Economy
310 The Great Debate: Best Customer Relationship Management
320 State of Michigan Reverses Challenging Economy Through Digital Marketing
330 Direct Marketing Websites: 12 Costly Blunders Most Marketers Make
340 How B2B Online Communities Impact Branding Campaigns
Back to Top
June 18, 2009
350 Special Intensive Workshops - Part 1 & 2: Mobile Marketing Workshop
360 Special Intensive Workshops - Part 1 & 2: Database Marketing Workshop
370 Special Intensive Workshops - Part 1 & 2 : Email/Digital Marketing Workshop
390 Special Intensive Workshops - Part 1 & 2: Relationship Marketing Workshop
Back to Top