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Session Information
DM Days 2009 Conference & Expo
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The Multi Channel Approach: How Marketing Powerhouses are Engaging Customers Beyond the Initial Sale
Track : June 16, 2009
Program Code: 020
Date: Tuesday, June 16, 2009
Time: 9:45 AM to 10:45 AM  EST
Location: 3D02
PRIMARY SPEAKER/MODERATOR :
 Steven Edelstein, CEO, The Logical Step, LLC
SPEAKER (S):
 Steven Edelstein, CEO, The Logical Step, LLC
 Carey Grange, EVP, Direct to Consumer, Murad
 Ben Quigley, Vice President, Marketing, Songbird Hearing, Inc.
 Karen Burns, Director of Marketing for Emerging Businesses, Motor Club, Allstate Insurance Company
 George Fettig, Vice President, Marketing, Bosley
SPEAKER/PANELIST (S):
 Carey Grange, EVP, Direct to Consumer, Murad
 George Fettig, Vice President, Marketing, Bosley
 Karen Burns, Director of Marketing for Emerging Businesses, Motor Club, Allstate Insurance Company
 Ben Quigley, Vice President, Marketing, Songbird Hearing, Inc.
Description
This seminar will feature live case studies of highly successful consumer brands that utilize Multi Channel Marketing. Marketing experts from these brand companies will offer insights on a variety of areas including:
Overcoming traditional retailer challenges when utilizing Multi Channel Marketing.
Remembering it is all about the consumer and how to

LEARNER OUTCOMES:
  • Learn how engagement is defined, encouraged and measured including: 1. Involvement - The presence of a person
  • Overcoming traditional retailer challenges when utilizing multi channel marketing
  • Remembering it is all about the consumer and how to ensure a positive transaction, using

Audio Synchronized to PowerPoint
(Code: 020)
  
This session is a part of:
Full Conference Content Online Access
Individual Full Day Online Access - June 16, 2009