Special Intensive Workshops - Part 1 & 2 : Email/Digital Marketing Workshop
Track
:
June 18, 2009
Program Code:
370
Date:
Thursday, June 18, 2009
Time:
9:15 AM to 12:45 PM
EST
Location:
3D03
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Jeanniey Mullen, Global EVP & CMO and Founder, Email Experience Council, Zinio, VIVmag
"Jeanniey Mullen provides more than two decades of accomplishment-laden experience in the email, interactive and digital marketing realm. She is considered by many, a force of unending energy, focused on driving revenue, improving brand impact and increasing customer relationships; all by harnessing the power of a digital dialogue and integrating it in to every possible touchpoint in the on and offline worlds.
Currently, Jeanniey Mullen is as a Senior Partner, and the Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. She is also the founder and Executive Chair of the Email Experience Council.
In her role at Ogilvy, Jeanniey is responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies that can be integrated with existing brand and direct marketing efforts."
In his role as vice president of media services at Datran Media, Jason Oates has overseen the development and growth of the companys NetMargin and TopColleges.com business lines.
Jason has also worked for IMS, Razorfish, JMCP and DMB&B, where he served clients including P&G, GM, Mastercard and Smith Kline Beecham.