Session Information
DM Days 2009 Conference & Expo
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Connecting Consumers from Mobile to Desktop to Facebook and Beyond
Track : June 17, 2009
Program Code: 270
Date: Wednesday, June 17, 2009
Time: 1:30 PM to 2:30 PM  EST
Location: 3D03
PRIMARY SPEAKER/MODERATOR :
Lee Mikles, Co-Founder & CEO, The Archer Group
SPEAKER :
Lee Mikles, Co-Founder & CEO, The Archer Group
Description
The right mobile application doesn't just reach users on a mobile device, but instead integrates itself into multiple user touch-points, extending the brand and improving the reliance on the mobile application. A successful application creates a unified solution, taking a user's mobile interactions to enhance the desktop/Facebook experience, with distinct

LEARNER OUTCOMES:
  • Hear about key examples from the industry and their successes.
  • Learn how to avoid developmental pitfalls.
  • Learn how to create a unified experience from mobile to desktop.


Audio Synchronized to PowerPoint
(Code: 270)
  
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