Session Information
DM Days 2009 Conference & Expo
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Online Marketing Mashups- Using Email with Web 2.0 Channels
Track
:
June 17, 2009
Program Code:
210
Date:
Wednesday, June 17, 2009
Time:
9:45 AM to 10:45 AM
EST
Location:
3D03
PRIMARY SPEAKER/MODERATOR
:
Description
Case studies illustrate how leading marketers are using online marketing mashup strategies to leverage email programs into new media channels such as mobile, social networks, widgets, and desktop applications. Session explores how proper use of these channels can foster deeper customer engagement, increase profitability and foment stronger customer relationships.
LEARNER OUTCOMES:
- • Discover how to begin testing marketing mashups easily and efficiently.
- • Gain a clear “line of sight” for applying session content to specific business objectives.
- • Use email with Web 2.0 channels to acquire, engage, and reward brand advocates.
Audio Synchronized to PowerPoint
(Code: 210)
This session is a part of: