Session Information
DM Days 2009 Conference & Expo
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The Great Debate: Best Customer Relationship Management
Track
:
June 17, 2009
Program Code:
310
Date:
Wednesday, June 17, 2009
Time:
3:15 PM to 4:15 PM
EST
Location:
3D02
PRIMARY SPEAKER/MODERATOR
:
David Braunstein, Senior Vice President, Strategic Services, MBS
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Kara Quinn
Darren Floyd
Bruce Richards, Vice President Marketing, Bloomingdale's
Jan Cantler
Argu Secilmis, Senior Director of Global Marketing , Cole Haan
Michele Filipakas, Director of CRM, MAC Cosmetics, Inc.
Description
Join a panel of retail marketers as they debate the "best customer" question. How much of your promotional budget should be allocated towards best customers, given their already established frequent visit patterns? Should you offer them your deepest discounts? How do you effectively recognize and reward them?
LEARNER OUTCOMES:
- Learn about successful real-world "Best Customer" programs and why they work.
- Learn about the role of discounting in the Best Customer relationship.
- Learn how to optimize marketing communications to Best Customers.
Audio Synchronized to PowerPoint
(Code: 310)
This session is a part of: