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Session Information
DM Days 2009 Conference & Expo
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What''s in a Brand?
Track : June 16, 2009
Program Code: 050
Date: Tuesday, June 16, 2009
Time: 9:45 AM to 10:45 AM  EST
Location: 3D06
PRIMARY SPEAKER/MODERATOR :
Sally Roffman, President, Creative Strategy
Description
Maximizing return on brand investment ("ROBI") is a complex combination of elements that demands strong creative and technical expertise. This session will teach attendees the eight critical success factors that lead to a brand that resonates in the marketplace and best maximizes ROBI.

LEARNER OUTCOMES:
  • Learn eight critical success factors that lead to brand resonance
  • Learn how to maximize your ROBI - Return on Brand Investment
  • Learn how to quantify brand equity and its impact on the intangible company value

Audio Synchronized to PowerPoint
(Code: 050)
  
This session is a part of:
Full Conference Content Online Access
Individual Full Day Online Access - June 16, 2009