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Dupont's Efforts to Make Sense of Social Media
Program Code:
110
Date:
Tuesday, June 16, 2009
Time:
1:30 PM to 2:30 PM
EST
PRIMARY SPEAKER/MODERATOR
:
Gary Spangler, Marketing Manager, DuPont
SPEAKER
:
Gary Spangler, E--Business Leader, Electronic & Communication Tec, DuPont
Description
There are many choices for marketers to engage social media. And there are more internal stakeholders interested in social media marketing: corporate communications, legal and human resources. Learn the risks and rewards of marketing in social media, how to write a company policy and how DuPont sees social media marketing.
LEARNER OUTCOMES:
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Learn about the risks and rewards in marketing with social media.
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Learn how to start smart and scale fast.
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Learn how to write a company policy for using social media.