Click here to go to the previous page
What the Regulatory Tea Leaves Should be Telling You About How to Grow Your Business in the Next 12-24 Months
Program Code:
190
Date:
Wednesday, June 17, 2009
Time:
9:45 AM to 10:45 AM
EST
SPEAKER
(S):
Lou Mastria, Chief Privacy Officer/VP Public Affairs,
NextAction
Lou Mastria, Chief Privacy Officer and VP of Public Affairs, NextAction, is passionate about privacy and security. Prior to joining NextAction, Lou held several key thought-leadership positions at the Direct Marketing Association, including VP of Interactive & Emerging Media and VP of Public Affairs. His extensive speaking background includes Messaging Anti-Abuse Working Group (MAAWG), Consumer Federation of America, MIT/Sloan School of Management CMO Summit, List Vision, ACCM, DM Days, DMA Annual, and DMA Financial Services Council.
|
Jerry Cerasale, SVP, Government Affairs, The Direct Marketing Association, Inc.
Tom Cohn
Mike Wehrs, President & CEO, Mobile Marketing Association
Brad Aaron
Wendy Riches
SPEAKER/PANELIST
(S):
Stuart Ingis, Partner, Venable LLP
Mike Wehrs, President & CEO, Mobile Marketing Association
Description
There are more than a few new dynamics that C-level folks need to consider as they plan to grow out this recession. How will the financial meltdown impact self-regulation in the marketing and advertising industry? What impact will the new administration have? Do you know what plans you need to
LEARNER OUTCOMES:
-
- Gain an overview of the marketing/advertising regulatory landscape.
-
Learn actionable steps and strategies to grow your business.
-
Understand immediate risks and how to avoid them.