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Session Information
DM Days 2009 Conference & Expo
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Microsoft Case Study: How Multivariate Testing Led to a 40% Savings in SEM Spending
Track : June 17, 2009
Program Code: 260
Date: Wednesday, June 17, 2009
Time: 1:30 PM to 2:30 PM  EST
Location: 3D02
PRIMARY SPEAKER/MODERATOR :
Robert Bergquist, CEO and President, Widemile
SPEAKER (S):
Michael Schultz, Director of Product Management & Marketing for Microsoft Office Live Small Business, Microsoft
Frans Kaylard
Description
Your landing page is the last critical link to conversion, revenue, and overall ROI. It must perform at its peak. Through the MS Live Small Business Portal case study, learn how multivariate testing can change the game and enable dramatic conversion rate improvements, making every search dollar spent more efficient.

LEARNER OUTCOMES:
  • Learn step-by-step strategies and tactics to improve SEM spending efficiency and dramatically improve conversion rates
  • Learn the keys to successful page optimization and its role in overall search campaign optimization
  • Understand multivariate and A/B web page testing and when to use them

Audio Synchronized to PowerPoint
(Code: 260)
  
This session is a part of:
Full Conference Content Online Access
Individual Full Day Online Access - June 17, 2009