Session Information
DM Days 2009 Conference & Expo
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How B2B Online Communities Impact Branding Campaigns
Track
:
June 17, 2009
Program Code:
340
Date:
Wednesday, June 17, 2009
Time:
3:15 PM to 4:15 PM
EST
Location:
3D06
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Description
B2B social media is one of the most powerful communications tools both for professionals networking with their peers, and for the marketers wishing to communicate with them. Attendees will learn how to tap into this valuable user-generated content to promote community feedback and increase customer interest and loyalty.
LEARNER OUTCOMES:
- Discuss advantages of B2B online communities for branding and marketing campaigns.
- Discuss how to tap into a captive audience to increase community dialogue among professionals.
- Gain insight on how to manage corporate brand within user-generated content model.
Audio Synchronized to PowerPoint
(Code: 340)
This session is a part of: