Click here to go to the previous page
State of Michigan Reverses Challenging Economy Through Digital Marketing
Program Code:
320
Date:
Wednesday, June 17, 2009
Time:
3:15 PM to 4:15 PM
EST
PRIMARY SPEAKER/MODERATOR
:
Tim Schaden, CEO, Fluency Media
SPEAKER
:
George Zimmerman, Vice President, Michigan Economic Development Corporation - Travel Michigan
Description
A case study illustrating digital marketing at its highest potential - the State of Michigan's story of leveraging the discipline to emerge from a struggling economy and competitive industry. Digital marketing agency, Fluency Media provides an overview of the specific strategies employed to deliver on Michigan's precious marketing investment.
LEARNER OUTCOMES:
-
Learn email marketing, SEO and online advertising techniques used to build awareness and generate leads.
-
Understand the fundamentals and benefits of co-operative marketing.
-
Understand why digital marketing is an effective and resource-efficient strategy for businesses in struggling industries.