Session Information
DM Days 2009 Conference & Expo
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How a Creative ECHO-Winning Campaign Delivered Great ROI
Track
:
June 17, 2009
Program Code:
280
Date:
Wednesday, June 17, 2009
Time:
1:30 PM to 2:30 PM
EST
Location:
3D04
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:
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SPEAKER
(S):
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Kelly Colbert, Director, BtoB Acquisition Marketing, Anthem National Accounts/ Anthem Blue Cross Blue Shield
Description
What to learn from a carefully planned and executed campaign that involved dedicated research, list qualification, telemarketing, off-line impact dimensional Direct Marketing, interactive microsite and sales force interaction to tackle an extraordinary challenge: reach and engage C-Level Benefits Managers to ultimately convince them to change healthcare providers involving
LEARNER OUTCOMES:
- Integrate telemarketing, offline and online communications, and sales forces to deliver stunning results of 580%.
- Understand how perfect planning, great strategy and outstanding creative delivers extraordinary ROI
- Win over gatekeepers of C-Level executives, and engage them in dialogue with the brand.
Audio Synchronized to PowerPoint
(Code: 280)
This session is a part of: