Session Information
DM Days 2009 Conference & Expo
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37 Ways to Raise Response Rates in a Melt-Down Economy
Track
:
June 17, 2009
Program Code:
300
Date:
Wednesday, June 17, 2009
Time:
3:15 PM to 4:15 PM
EST
Location:
3D01
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SPEAKER
:
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Description
When times are tough, the direct marketing strategies you use in a great economy don''t often work. Attend this session and discover what did work during the last three recessions. See real-life examples of recession-busting programs from market leaders in home entertainment, wireless, healthcare, insurance, software and high technology.
LEARNER OUTCOMES:
- Discover strategies for optimizing results by honing your data.
- Find out multiple ways to cut campaign costs without reducing results.
- Learn how improving your offer presentations can impact results.
Audio Synchronized to PowerPoint
(Code: 300)
This session is a part of: