Session Information
DM Days 2009 Conference & Expo
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Leading Brands Partner to Increase Sales, Acquire New Customers & Retain Existing Customers
Track
:
June 17, 2009
Program Code:
200
Date:
Wednesday, June 17, 2009
Time:
9:45 AM to 10:45 AM
EST
Location:
3D02
PRIMARY SPEAKER/MODERATOR
:
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about each speaker.
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about each speaker.
SPEAKER/PANELIST
(S):
Stef Anderson, Vice President of Rewards & Loyalty, SunTrust Banks, Inc.
Laura Kreutzer, Regional Sales & Marketing Manager, Hard Rock International
Michael Polishook, Vice President – Sales and New Business Development, Golfsmith
Description
Learn from national retailers and SunTrust Banks, Inc. how successful partnership marketing can help you achieve key sales, customer growth and increased retention. Understand how leveraging brand association and trusted relationships with financial institutions and affinity groups can help retailers attract new customers and generate incremental revenue.
LEARNER OUTCOMES:
- Learn how partnership marketing fits into your overall marketing strategy and product mix.
- Learn how to identify complimentary brands and create winning partnerships.
- Measure success using key sales and customer metrics to differentiate between incidental and incremental sales.
Audio Synchronized to PowerPoint
(Code: 200)
This session is a part of: