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How GM Uses Multi-channel Capabilities to Drive Relationships
Program Code:
150
Date:
Tuesday, June 16, 2009
Time:
3:15 PM to 4:15 PM
EST
PRIMARY SPEAKER/MODERATOR
:
Hamilton Gayden, CRM Manager, General Motors Corporation
SPEAKER
:
Scott Molitor, Senior Industry Consultant for Digital Marketing Services, Acxiom
Description
GM is one of the few businesses in the world that is effectively coordinating multi-channel marketing strategies to proactively move customers from the "browsing" phase to "brand advocacy." Learn how GM created an "engagement architecture" to monitor and manage lifecycle relationships across its vehicle and service units.
LEARNER OUTCOMES:
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Learn how to move customers from window-shopping to active and engaged brand advocates.
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Learn how to turn your marketing database into a 360-degree view of your customer.
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Learn how to use multi-channel marketing to move customers to a high-value, high-profit level.