Session Information
DM Days 2009 Conference & Expo
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Green Marketing, Branding and Your ROI
Track
:
June 16, 2009
Program Code:
130
Date:
Tuesday, June 16, 2009
Time:
1:30 PM to 2:30 PM
EST
Location:
3D06
SPEAKER
(S):
Chester Dalzell
SPEAKER/PANELIST
(S):
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about each speaker.
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about each speaker.
Cat Moriarty
Description
Does marketing with environmental sensitivity sizzle? Do consumers really respond (with their wallets) to marketing offers that speak to environmental themes? Is environmentalism a base expectation of a growing number of consumers potentially direct marketing customers who evaluate brand practices when making choices?
LEARNER OUTCOMES:
- Learn how organizations are translating environmental concerns to bottom-line performance
- Get the latest consumer research on green marketing.
- Learn how to talk with the public about environmental matters.
Audio Synchronized to PowerPoint
(Code: 130)
This session is a part of: