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DMA Leaders' Forum 2009
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February 24, 2009
February 25, 2009
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February 24, 2009
010Executive Power Breakfast: Dangerous Marketing Ahead: How To Break Bad Habits And Survive A Deep Recession
020Opening Remarks
030Spotlight Keynote: Macroeconomic Outlook For The Marketplace: How Did We Get Here And Where Do We Go?
040Innovation Spotlight: It's Nice to Know That Something's Working
045Innovation Spotlight: Finding And Grooming Breakthrough Innovators
050Special Keynote Address: Clarity In A World Of Confusion: Succeeding In Turbulent Times
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February 25, 2009
060Executive Briefing: Outlook 2009 — Strategy In A Time Of Industry Transformation
070Executive Case Study: Organizational Leadership For The Perfect Storm
080Recap of Day One
090CMO Roundtable: Marketing During A Downturn
100CMO Council Session: Routes To Revenue: Achieving Top Line Growth In Recessionary Times
110Recap of leaders' forum 2009
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