Session Information
DMA Leaders' Forum 2009
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Executive Case Study: Organizational Leadership For The Perfect Storm
Track : February 25, 2009
Program Code: 070
Date: Wednesday, February 25, 2009
Time: 8:00 AM to 9:00 AM  EST
Location: Orchid 3— 4
MODERATOR :
Chris Nadherny, Direct & Interactive Practice Leader, SpencerStuart
SPEAKER (S):
James D. Thompson, CEO, Performance Bicycles, Fmr. President & CEO, Golfsmith International
Jean Vernor, CEO, Hosiery Corporation Inc. (HCI)
Markus Wilhelm, CEO, AKS Marketing Media LLC
Description
Leadership makes all the difference in turbulent waters. Imagine riding out the perfect storm without a strong leader at the helm! This valuable Leaders Forum session focuses on the real world experience of three CEOs who have and are leading significant multi-channel organizations through the present economic turbulence. Prepare to address the following questions:
• What can you do to ensure the financial survival of the organization?
• In what functional areas do you need to be particularly strong? Where do you cut back and how do you communicate these actions?
• Where do you decide to innovate and how do you organize and rally behind these efforts?
• What can you do to positively position your organization for strong, continued growth when the storm subsides?



Video Synchronized to PowerPoint
(Code: 070)
  
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