Marketing has never been more complicated. The economy is weak. Virtually every media channel is losing effectiveness. New marketing techniques are introduced almost daily. Consumers are rejecting advertising in ever-increasing numbers. Marketing budgets are under siege at countless companies. So how can marketers win today?

Larry will identify new strategies for building share and profits, and will show:
• Innovative communications that are driving profits, not just buzz
• Techniques to unearth more motivating consumer insights
• Approaches that elevate respect for the marketing discipline
• Solutions which more efficiently allocate marketing dollars