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PLENARY - The Convergence of Social Media and Higher Education (2209)
Allison Fine, co-author of the bestselling book, The Networked Nonprofit, will discuss the convergence of social media and institutions of higher education. She will describe the hurdles organizations need to overcome to lose their fears of losing control and evolve to meet the informational and cultural needs of today's students and donors. Through her own experiences and real-life examples, Allison will share the principles and strategies that can help you and your organization fully engage successfully in the networked age.