This presentation will cover different campaign ideas from SQL tricks, personalization fields, and business rules that Lehigh University has used to make major difference in its campaigns. We will also address the role of recurring campaigns and how they are used at Lehigh to leverage student recruitment with a hands on feel. This presentation is aimed at those who have a familiarly with BRM but those who are just getting started are welcome to join in for gathering ideas. It is the hope that these ideas will spark a discussion on campaign best practices and contribute to a sharing of ideas for campaign building.