Faced with a growing database of prospects that was rapidly getting out of control, Wentworth Institute of Technology has taken steps to institute a comprehensive and systematic recruit management system. With prospects entering Banner from over 20 different lead generation sources, Admissions found that data loaded into Banner was often incomplete or inconsistent. In addition, older prospects loaded into Banner during the initial implementation were lacking important criteria such as source and term codes. This led to an inability to confidently create communication plans that targeted our desired populations.
Admissions staff will share how we went about cleaning up an unwieldy database and creating a system for accurately labeling new prospects. Steps were taken to correct inaccurate address information, update prospect load templates, and refine common matching rules. With prospects being labeled consistently, Wentworth has been able to implement a comprehensive and detailed communication plan that allows for segmented messaging to specific populations. We are also able to accurately assess the quality of our lead sources and make more informed decisions regarding the purchase and collection of prospect information.