In today's development world, there is increasing pressure for managers to understand the direction in which their program is heading in terms of dollars raised. The College of William & Mary uses the functions of Advances proposal and giving subsystems - combined with the power of the ADVIZOR business information program - to help answer this critical question. This integrated process produces comparative information on cash income, new activity that yields future cash, and the pipeline of proposals that yields new activity. The session will cover the context and concepts that underlie this innovative tool, the essential procedures and data, the value of an annual planning process for gift officers, and the resulting reports that provide actionable information.