Florida Tech began using Banner Relationship Management in March 2010 to aid in recruiting their Fall 2011 class. Prospect records were uploaded to Banner and RM facilitated email communication. Inquiries received additional communication both via email and mailing based on RM exports. Finally we encouraged applicants to submit their checklist items using RM so the Admissions staff could review their file and make a decision. See the campaigns we used and how our counts progressed toward Florida Tech's increased enrollment for Fall 2011.