Over the past five years, the marketing landscape has changed drastically, thanks to an increased use of analytics, more sophistication with regard to SEO, mobile applications, and, most importantly, due to the social media avalanche. As a result, marketers and communication teams have had to constantly adjust their approach and become more nimble in order to optimize their campaigns. One of the biggest challenges with regard to modern marketing in general and social media in particular is the measurement of the ROI. How do you know which type of content works best? How do you know which medium drives the most traffic to your site? How do you know if social media is really worth the effort? In this presentation, Hannon Hills CEO, Kat Liendgens, will discuss the characteristics of agile marketing, the importance of developing a content strategy, emerging trends in communication and marketing, and ways to measure the success of your content and your web campaigns.