Banner Relationship Management (BRM) uses funnels to track incoming students from the suspect to the enrollment state. The University of Illinois at Chicago has implemented funnels in different ways to track their undergraduate and graduate incoming students from the prospect to enrollment state. This session will cover BRM funnel setup for term, level, campus, college or program. This session will also cover the University of Illinois at Chicago approach for tracking multiple applications, different funnel rollups by degree, non degree, certificate and graduate academic college. The technique can be used to create funnels that are outside of the delivered selection criteria.