Virtually every member of Gen Y and about 90 percent of Gen Xers and Baby Boomers care enough about only one electronic device to carry it with them everywhere they go—cell phones. If your organization's web site and recruiting message are not fully accessible to your most sought after candidates on their mobiles, then those candidates will end up being employees of your competitors. In this highly interactive and humorous presentation, learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.