"The easiest and least costly way to build and maintain your employer brand on school, college, and university campuses is by optimizing the way you interact and manage relationships with candidates. In this entertaining presentation facilitated by two long-time corporate university relations experts, you will learn key tips on how to build and maintain solid relationships with candidates, how to measure the candidate experience, and how to communicate ""bad news"" to candidates (including how to decline and rescind offers with dignity). You'll learn how to create differentiators (not just bells and whistles) on university campuses to create great buzz and brand-ambassadors. While other organizations are scrambling, dealing with lay-offs and shutting down their recruiting machine, learn how to use this time to build your market share and recruit at different schools than you have in the past since other organizations may have pulled out. Using the tough economy as an advantage gives organizations an opportunity to build market-share and establish their brand on-campus. Learn the significant power that managing your brand using the candidate experience during tough economic times will have on your future success in university relations.

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