"Effective campus recruiting strategies are built on several key principles that do not change much over time. These principles are not rocket science, and yet they are sometimes neglected as employers gravitate towards the next big thing in search of a magic bullet that will save both time and money. Layered over these principles are proven tactics that need to be adapted as technology, the hiring market, and the characteristics of your target candidates shift from year to year. The challenge for many employers is determining what really works and what is a passing fad that offers little return on investment. This presentation will provide employers with the ""best of the best""—Insights based on interviews with the leading campus recruiting experts, gurus, and experienced practitioners in the field. What are the key principles that they share with their clients and colleagues? What really works? How do social media, Gen Y, and the changing economy affect campus recruiting? Attend this content-packed session to learn from the mistakes, experiences, and successes of the knowledge leaders!

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